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Movie Marketing: Mashups from the Star Wars Sandbox - David Anderman

Commonwealth Club - Silicon Valley

June 4, 2008

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David Anderman, Senior Director of Business Affairs, Lucasfilm Ltd. speaks on Movie Marketing. Few films have had more impact on popular culture than Star Wars, and no film has generated as much ancillary income. How does a movie from thirty years ago stay relevant in the Web 2.0 era? Surprisingly, the secret lies in robot chickens. Join us for this movie marketing primer as we explore the art of engaging and echoing fans online.

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  Tickets: $10-$15

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• Dates & Times

  Dates:
  June 4, 2008

  Times:
  7pm

• Venue Info

  Cubberley Community Center Theatre

  4000 Middlefield Road Palo Alto, CA 94303

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