• Poetry & Literature

    Jeff Howe - Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

    Jeff Howe - Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

    Kepler's Bookstore

    September 2, 2008

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    “Crowdsourcing” has, virtually overnight, generated huge buzz, enthusiasm, and fear. It’s the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists and R&D by scientists, for example, and, in effect, “outsourcing” it through open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Proctor & Gamble, as well as startups like Threadless.com, which rapidly became the third largest T-shirt maker in the U.S.

    The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet. Crowdsourcing has the potential to upset the entire applecart – the ways in which work is organized, talent is employed, research is done, and products are made and marketed.

    The opportunities, problems, and threats that are the inevitable products of crowdsourcing are examined in this informative and entertaining book by Jeff Howe, a contributing editor at Wired and one of today’s most perceptive observers and analyzers of trends.

    • Ticket Info

      Tickets: Free

      Info Phone: 650-324-4321

    • Dates & Times

      Dates:
      September 2, 2008

      Times:
      7:30pm

    • Venue Info

      Kepler's Books

      1010 El Camino Real Menlo Park, CA 94025

      Full map and directions

    • Parking Info

      Free underground and nearby street parking.

    • Accessibility Info
      • Wheelchair Access

    • NOTE: We do our best to ensure all information is accurate, however it's a good idea to visit the website or call the venue to verify the information.

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