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Jeff Howe - Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Kepler's Bookstore

September 2, 2008

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“Crowdsourcing” has, virtually overnight, generated huge buzz, enthusiasm, and fear. It’s the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists and R&D by scientists, for example, and, in effect, “outsourcing” it through open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Proctor & Gamble, as well as startups like Threadless.com, which rapidly became the third largest T-shirt maker in the U.S.

The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet. Crowdsourcing has the potential to upset the entire applecart – the ways in which work is organized, talent is employed, research is done, and products are made and marketed.

The opportunities, problems, and threats that are the inevitable products of crowdsourcing are examined in this informative and entertaining book by Jeff Howe, a contributing editor at Wired and one of today’s most perceptive observers and analyzers of trends.

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• Ticket Info

  Tickets: Free

  Info Phone: 650-324-4321

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• Dates & Times

  Dates:
  September 2, 2008

  Times:
  7:30pm

• Venue Info

  Kepler's Books

  1010 El Camino Real Menlo Park, CA 94025

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  Free underground and nearby street parking.

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