A new way to keep people on your site.
All events on our calendar sites have a 'parent' category. Parent categories tend to be broad topics, like music, for example. As you probably know, most people are actually searching for a specific genre of music, like 'Jazz', and that is usually found through an event being associated with the use of various sub-categories, and those are currently not displayed on event listings anywhere.
These sub-categories make it easier for people to search and find an event from the dropdown menu in the search widget or can be found through a keyword search, and tend to be more indicative of what the user really came to the site to find. Artsopolis decided that we were wasting an opportunity to allow people to go down their own 'rabbit hole' if they wanted to, by looking at other events that shared their associated sub-category types. We set out on a project to fix that.
This new functionality may look unassuming, but it will create a powerful technological boost to the ability of your site to retain users for longer. It allows a whole web of new 'breadcrumb paths' to route people to various lists of events related to their initial search interest, simply by clicking on any of the displayed subcategories that will be visible on every event detail page.
Watch for this improvement to start showing up on your Event Calendar Module by mid to late June. Both Apollo and Octave theme calendar sites will receive this upgrade.