What began as a slider meant to spotlight specified categories within the Event Calendar Module has now turned into the ability to also spotlight content in the Business, Organization, Artist and now, Venue directories. The best part? Everyone in the Network has access to these special sliders for free!
Why are Module Spotlight sliders so important to our Network? First and foremost, they offer an opportunity to monetize your site. Many Network Members chose to sell this featured placement to advertisers, who are hoping to reach a very specific audience. This is why it is so important that the slider is capable of showing up on filtered category pages. That way your advertiser knows they are reaching end users who are already interested in content relevant to what they are promoting. (Interested in how other sites choose to mange their advertising? Check out this Knowledge Base article for some examples.)
The most common use of the sliders lies in recognition. For example, the recognition of important community partners, promotion of businesses that support your mission, or maybe giving a deserving artist that extra boost of marketing. Using your site to publicly proclaim people, organizations or businesses that align with values can have a big impact on relationships.
This is another example of the collective power of the Network. Each expansion of the Spotlight Slider's capability has been thanks to special projects and new Network Members building their sites with us. The result of our Network sharing this technology? All of our sites are more functional for it.