Our Artists, Organizations, and Events XML Syndication feeds are now capable of randomization, in addition to their alphabetical default display. In addition, so is our Artist WordPress Plugin. The XML feed structure change is designed to increase traffic to the parent site (your site) by increasing the novelty of the information displayed in the syndication feeds. How? Let’s examine some use cases:
The Richland Library is working in partnership with their local arts organization, One Columbia, to raise awareness about local arts and artists. Their feed ‘shuffles’ and displays a randomized different group of local artists every hour. The feed can be set to refresh more often, but every few hours, is a common choice. This provides a new feed relatively frequently, without slowing down the performance of the page.
Other use examples:
There are various ways to leverage the equity this improvement makes.
Did you know there is a slider available that displays a randomized feed of the artists in your Artist Directory? Use it to feature your directory on your homepage or expand it into multiple rows to create a randomized ‘gateway page’ to your directory. If this is something you would like to see on your site, you’re in luck! It is available right now and free to all Network Members who use the Artists Directory Module. Reach out to us to request it for your site: Networksupport@artsopolis.com