"How do I take programs from online planning and turn them into actual impact, in a virtual world?"
The questions on everyone's mind lately seems to be whether they should be 'livestreaming content'. Rather than jumping into things, let's build a strategy based on your needs. Let's begin with examining Webinars, and then we will investigate 'Going Live' or livestreaming, and the differences between the two.
Does your organization need to do things like:
- Host a grant writing workshop?
- Present information to a board for approval?
- Host a social media best practices class for artists?
- Host a 'townhall' type of event?
And do all your activities require that everyone be able to ask questions and interact with the presenter at the end or during the presentation? Then you need to host a webinar.
Here are some of the technology solutions for hosting webinars:
*Zoom has been experiencing security issues. Please review this article for more information.
Each of these platforms has strengths and weaknesses, and choosing one depends on what your end goal is. Ask yourself:
- How big is the group I need to address?
- How long do I need to present?
- Do I want people to register for the Webinar ahead of time?
- Do I want to record my content and rebroadcast it at a later time?
- Do I need a way for people to ask questions or 'chat' with the presenter?
- Do I need to be able to perform interviews or panel discussions on my Webinar?
When examining the options included in the various platforms, look for answers to those questions to decide which one to choose.
Why would you pay for one of these platforms? Well, there's often benefits of branding integration, helpful technological support offered, and removal of time limits or attendee limit restrictions. A livestream is not private like a webinar can be, sometimes it doesn't offer recording or playback (meaning your content cannot be 'rebroadcast') and often offers less direct interactivity with the speaker. That said, live streaming is frequently the lowest cost option for a webinar-type activity. The paid versions of these platforms often help you sidestep some of these frustrations.